When it comes down to corporate philanthropy, the entity and it’s overall success is contingent upon the thriving and ever-evolving acceptance of a company’s culture. Why? The answer is simple. The corporate culture of a business is the holistic personality of the entire organization. It dictates how its members behave, communicate, and believe in a specific idea. While the impact of a company’s culture is rarely discussed, company culture clearly permeates an ingrained philosophy from one employee to another. That is why business leaders and CEOs need to leverage this influencer in scaling a more positive and active mentality for philanthropies and charities outside of their business and intrinsic goals. This mentality will, in turn, allow a boost in the morale of the employees, an improvement in the image of the company, and last but not least, the financial gain in the goals of the business.
Let’s start off by exploring the importance of corporate philanthropy between employees and workers. Many people, especially at a big firm, want to be bigger than themselves. They see themselves as movers and game changers within their perspective fields and would love to rise to the occasion of doing more, even opportunities outside of their job description. In fact many of these individuals have been hired based on their impact through various extracurricular activities during and after college. By embracing corporate philanthropy, whether it is with an actual organization or a mentorship group through the company itself, employees are able to participate in social responsibility initiatives that can help shape them both personally and professionally. This will in turn generate a more positive attitude to their jobs and boost morale within the overall office.
Outside of the office, you have to understand that no matter what the project or motivation is for your company’s philanthropic work, the community and its prospective individuals will always benefit from the program. Take for example, the standard charity option seen in various companies and private business firms where they offer grants or financial support to local organizations and communities. That funding provides the individuals within the community the supplies and financial backing needed to improve and complete various projects such as extracurricular clubs or educational programs. Some companies go even further where strong and active business leaders are able to provide their support in a more impactful way. Whatever is the case, the specific helped offered by a corporation results in a cleaner and livelier community.
Going back to the impact on the business, corporate philanthropy also aids in boosting a company’s overall image to the public. Within the past decade, many private financial businesses have obtained a negative persona of greed and self gain. To help prevent that, many companies have implemented various philanthropic programs to help market to the public a more positive community driven organization. As a company continuous to invest and involve its time and money within a philanthropy or charity, the news of a company’s work will eventually gain popularity within the public eyes. This in turn allows customers to favor these companies over their competitors as trustworthy and dependable.
While business leaders need to be more inclined in improving the world than their own image, knowing the overall benefits of corporate philanthropy can help be the true game changer in switching the mentality and corporate culture from a money driven attitude to a community driven influencer.